Our Vision & Mission

Our Mission: 

Is to resourcefully and sustainably produce. Truly beautiful, inspiring, and action-filled images as limited edition fine art with the best quality fine-art papers and printing technologies.

That will make homes, workplaces and, public areas beautiful, joyful, living, and inspiring places for people to live work and, rest.

Our Vision:

Is to make the world a more beautiful place.
Our long-term plan is to use parts of our profits to make a difference.

Thru raising financial resources for social entrepreneurship.
To contribute to reduced poverty and exclusion.  

Our prints are of the highest quality. Correctly framed they will last for hundreds of years.

As a part of our vision, we use our profit to offer free facilitating coaching to entrepreneurs.
To enable sustainable social entrepreneurship, making a positive impact on Our World.

A long time goal with our business is to use profit towards "angel investment" focused on social entrepreneurship.

About photographer Daniel Åström.

To our collectors fine-art editions.

“Is not this the kind of fasting I have chosen:
to loose the chains of injustice
and untie the cords of the yoke,
to set the oppressed free
and break every yoke?
Is it not to share your food with the hungry
and to provide the poor wanderer with shelter —
when you see the naked, to clothe them,
and not to turn away from your own flesh and blood?
Then your light will break forth like the dawn,
and your healing will quickly appear;
then your righteousness will go before you,
and the glory of the LORD will be your rear guard.
Then you will call, and the LORD will answer;
you will cry for help, and he will say: Here am I.
“If you do away with the yoke of oppression,
with the pointing finger and malicious talk,
and if you spend yourselves in behalf of the hungry
and satisfy the needs of the oppressed,
then your light will rise in the darkness,
and your night will become like the noonday.
The LORD will guide you always;
he will satisfy your needs in a sun-scorched land
and will strengthen your frame.
You will be like a well-watered garden,
like a spring whose waters never fail.
Your people will rebuild the ancient ruins
and will raise up the age-old foundations;
you will be called Repairer of Broken Walls,
Restorer of Streets with Dwellings.”

Isaiah 58:6-12 (NIV)